Tuesday, 28 February 2012

Hello Lucky!

Today, I was a very lady!  After a little tweeter banter with the gorgeous letter press stationers Hello! Lucky I was invited along to the London office to have a chat with Iain and Hamad about the greeting card business!

As Hello! Lucky were a part of my inspiration for starting my own greeting card company this meeting was just a little bit special for me - so I baked a lemon drizzle cake to take along and fortunately the boys loved it!

Tucked away on the first floor of this impressive old tannery, Iain and Hamad run the European operations for Hello! Lucky who print their stylish stationery, the old fashioned way on a letter press, in San Francisco.  

I was delighted to see that Iain and Hamad are surrounded, literally by envelopes, of all colours and that their cards were neatly stacked up in THAT Swedish shops drawers! 

Over tea and cake we talked about trade shows, not being afraid to stay in your niche, envelope quality and the options I have for growing and developing my business.  I loved hearing about the creative and business drive of founders Eunice and Sabrina Moyle who started the business in a garage in 2003.  Eunice sent some samples to a store in New York, on a bit of a whim, and they placed an order and just like that Hello! Lucky was in business!  

Having the day job means I am not as immersed in the greeting card world as I would like to be so this opportunity to talk and learn from experts in their field who I have long admired was great.    

I'm inspired, I'm raring to go and I realise I know more than I thought I did!!

Till next time,



Thursday, 16 February 2012

Free money?? Free lipstick? Free Tatty Devine??

So the nice people at Enterprise Nation have given me the opportunity to win £500 worth of funding towards attending a greeting card trade show!  All I have to do is have 500 people register and vote for Strange Fruit - how hard can that be???  Just so you don't miss it this is the link! And to help those votes along there are prizes too.

We all know how hard getting any funding towards a business is these days so this really is a gift.  If you are running a small business are not already aware of Enterprise Nation you should be. The advice they give and they way they give it, in really useful chunks, is totally useful and practical.

If I can get the 500 votes I will be using the cash toward attending the Progressive Greetings Show in London in May 2012.  This is a great show and means that Strange Fruit gets in front of buyers from all over the world.  I hope you can make the time to pop along and give me a vote.  It would be really appreciated so please make sure you let me know.

Even if you don't run a business you can just pop along and vote for me knowing that your vote will make the world of difference to this growing company!

And to say thank you I've got some prizes - when we hit 250 votes there is a Rockalily lipstick in Rockette Red worth £14.00 waiting to be sent to a random voter. So be sure to leave your name and comments, and yes I'll send the lipstick anywhere in the world.  When we hit 500 votes we have a Tatty Devine necklace to give away to a random voter.  Now we can'r say fairer that that!

All my thanks in advance!



Tuesday, 7 February 2012

This is the first card from a new collection

Our 'Cut it out' cards have sold really well, their vintage style seems to be a real winner with all our customers.  But one range is not enough so I have started designing a new one, this is the first from the range that will be launched in May. The range is very different so I would love to know what you think.